- I wish a kid could appreciate the irony of screaming, “BUT I’M BEING QUIET!” in the middle of a store. #
- Anyone else getting a “There was a problem updating your profile.” error when trying to make a change to your Twitter profile? #
- “Rachel Maddow. Not Running For Anything. Ever.” Rut-ro, @maddow. I think another t-shirt design is imminent. #
- “Small Thinking = Social Media Success” – http://bit.ly/bMLnIS – a solid reality check for corporations & big businesses. #
- Please RT to spread the word about Linda Blair WorldHeart Foundation’s fundraiser – http://bit.ly/aIHmUB. And follow @LindaBlairWHF! :) #
Continue reading 2010-07-23 TweetWeek Wrap-up… →
2010-07-23 TweetWeek Wrap-up…
2010-07-16 TweetWeek Wrap-up…
- If you saw the last segment from @chrislhayes sitting in for @maddow you know why I adore him so. :) #
- OH: “How is it that every cooking show with Anthony Zimmern & Tony Bourdain have a steaming plate of animal testicle, but never once… #
- “…does the chef come out w some deep fried Pony Vagina? I find this sexist.” A disgusting thought and nevertheless, so true! :) #
- For every publicized incident like the cold-blooded murder of Oscar Grant, there are thousands of minorities victimized by law enforcement. #
- The fact that the officer believed he was reaching for his tazer is irrelevant. The young man was face down and under an officer’s knee. #
Continue reading 2010-07-16 TweetWeek Wrap-up… →
2010-07-09 TweetWeek Wrap-up…
- HELLLLOOOO! How the hell is everyone this fine 4th of July weekend? #
- I’m REALLY trying to like soccer. But it’s hard to like a sport that boasts 1.2 seconds of excitement per 90+ minutes of play. #
- RT @MichelleRobbins: @Alysson between all the crying and scott baio haircuts, i don’t know how anyone can stand to watch soccer. #
- RT @kristy: This *might* be the funniest video on the internet http://www.youtube.com/watch?v=OQSNhk5ICTI #
- Um, who fuckin’ cares if the dudes behind the dude kicking encroach if the kick is good? Another reason to hate soccer… #
Continue reading 2010-07-09 TweetWeek Wrap-up… →
2010-07-02 TweetWeek Wrap-up…
- In case you missed it yesterday: “Business Lessons From A Still-Reluctant Entrepreneur” – http://bit.ly/dgx77t #
- I’m pretty sure I just saw a Chinese woman on the Cooking Channel with an English accent. Not sure why, but it threw me… #
- Wanna know how odd I really am? I’m flipping back & forth between the E! True Hollywood Story of Bret Michaels & Chefography of Julia Child. #
- RT @georgebounacos: “@Alysson That’s not odd. Every boeuf bourguignon has its thorn.” – HAHA! Well played. :) #
- I’m shocked no one has ever shoved a tennis racket down Sharapova’s throat for all that screeching. SOOO annoying! #
Continue reading 2010-07-02 TweetWeek Wrap-up… →
2010-06-25 TweetWeek Wrap-up…
- Hello everyone! Please tell me I’m not the only one working on a Sunday afternoon… #
- RT @dcagle: Think this cartoon about the U.S. and oil addiction is right on the mark http://bit.ly/ccHoDf #oilspill #
- Happy Father’s Day to all the dads out there! #fb #
- “THE 9 STAGES TO SOCIAL MEDIA ACCEPTANCE” – http://bit.ly/bErDrn #
- RT @BrentDPayne …one helluva rollup. 10e20, Search & Social, Infinitenine, Brent Csutoras all now one company. Damn! http://nyti.ms/9LJT4u #
Continue reading 2010-06-25 TweetWeek Wrap-up… →
Making Friends & Building Rapport
It seems like every time I turn around I’m getting an e-mail, a Facebook friend request, an IM ping, a Twitter @reply or an invitation to connect with someone on a seemingly endless number of social media and networking outlets. Some people reach out their virtual hands very well. Others…not so much. Some are curt and rude. Others are obnoxious or creepy.
Let’s face it, while connecting with like-minded people and making friends may be among our many motivations to engage in social circles, there’s also a component of selfishness involved. The vast majority of us, at some point, hope to use the networks we invest so much time in building to help us accomplish a goal. You wouldn’t ask a stranger to buy you lunch. What makes you think asking a stranger to promote your content is any better?
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Charles Preston's Verified SEO = Verifiable Failure
A new “service” marketed as Verified SEO has been making waves throughout the SEO/SEM industry today. Though I doubt they are the waves it’s founder, Charles Preston – a self-described “SEO Expert” – had been hoping for. Claiming to have been a search marketing professional since 1999, Mr. Preston has found his reputation and previous anonymity in industry circles coming under fire from search marketing veterans and douchebaggary outers far & wide. Why, you might ask, would the industry be so quick to damn someone whose intentions might seem benevolent and in the best interest of consumers? There are a lot of reasons…
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Local Search and Behavioral Targeting
As offline means of marketing become less and less effective, the need for an online presence is more and more imperative – and this couldn’t be more meaningful for local business. In a recent study by TMP Directional Marketing titled “Local Search Marketing: Targeting Consumers in a Diverse Media Landscape” they found that the marketplace is more consumer driven and media diverse than ever before, indicating that it’s crucial to understand your customer base, and communicate with them in the most valuable manner.
Searchers are savvier than ever before, and they have found ways to block out traditional marketing efforts. It’s therefore no longer enough to simply put your name out there, or send out a simple flyer and hope that someone responds. It’s paramount to have a comprehensive strategy in place, one that includes all of the avenues your customers are using to find your specific products and services.
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When Loyal Customers Feel Wronged
When I published my “Best Buy’s Reputation Management Nightmare” post, Darren Slatten (a.k.a. SEO Mofo) left a brief comment about his horrific customer service experience with Best Buy. At that time he offered to share the letter he wrote to Best Buy regarding his experience so I could post it for my readers.
Are you kidding? OF COURSE I’d like to post it! So here it is. In all it’s level-headed glory…which, for those of you who know Darren, is a bit shocking, to say the least! I admire his restraint and believe anyone suffering from this kind of poor customer service should follow his lead and write a similarly candid, level-headed and strongly worded letter to the company that has wronged you. Should they receive enough of these letters, they will – at the very least – be forced to admit that they were aware of the issues and simply chose to do nothing about them. Without further ado, I give you the most rational and expletive-free rant ever created by the infamous SEO Mofo:
Continue reading When Loyal Customers Feel Wronged →
Best Buy's Reputation Management Nightmare
Businesses often tout their commitments to great customer service. Sometimes they succeed in their endeavors and sometimes they fail. Okay, more often than not, they fail…and these days the bigger the business, the more prevalent stories of customer service nightmares seem to be. Think about it. If you sell 100 TVs, it’s pretty easy to make those 100 people happy. If you sell 10,000 TVs, chances are someone in that group of 10,000 is going to have an issue of some sort.
Maybe the TV doesn’t work because of a manufacturer defect. Maybe the TV is damaged when it is shipped from the factory, or while in your warehouse, or while in one of your stores, or during delivery, or even after it is loaded into the customer’s vehicle. Shit happens. How you address those, “Ah, crap…” moments will make or break your reputation, whether you’re a Fortune 500 or a Mom & Pop.
Continue reading Best Buy's Reputation Management Nightmare →
