- Hello everyone! Please tell me I’m not the only one working on a Sunday afternoon… #
- RT @dcagle: Think this cartoon about the U.S. and oil addiction is right on the mark http://bit.ly/ccHoDf #oilspill #
- Happy Father’s Day to all the dads out there! #fb #
- “THE 9 STAGES TO SOCIAL MEDIA ACCEPTANCE” – http://bit.ly/bErDrn #
- RT @BrentDPayne …one helluva rollup. 10e20, Search & Social, Infinitenine, Brent Csutoras all now one company. Damn! http://nyti.ms/9LJT4u #
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2010-06-25 TweetWeek Wrap-up…
Making Friends & Building Rapport
It seems like every time I turn around I’m getting an e-mail, a Facebook friend request, an IM ping, a Twitter @reply or an invitation to connect with someone on a seemingly endless number of social media and networking outlets. Some people reach out their virtual hands very well. Others…not so much. Some are curt and rude. Others are obnoxious or creepy.
Let’s face it, while connecting with like-minded people and making friends may be among our many motivations to engage in social circles, there’s also a component of selfishness involved. The vast majority of us, at some point, hope to use the networks we invest so much time in building to help us accomplish a goal. You wouldn’t ask a stranger to buy you lunch. What makes you think asking a stranger to promote your content is any better?
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Charles Preston’s Verified SEO = Verifiable Failure
A new “service” marketed as Verified SEO has been making waves throughout the SEO/SEM industry today. Though I doubt they are the waves it’s founder, Charles Preston – a self-described “SEO Expert” – had been hoping for. Claiming to have been a search marketing professional since 1999, Mr. Preston has found his reputation and previous anonymity in industry circles coming under fire from search marketing veterans and douchebaggary outers far & wide. Why, you might ask, would the industry be so quick to damn someone whose intentions might seem benevolent and in the best interest of consumers? There are a lot of reasons…
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Local Search and Behavioral Targeting
As offline means of marketing become less and less effective, the need for an online presence is more and more imperative – and this couldn’t be more meaningful for local business. In a recent study by TMP Directional Marketing titled “Local Search Marketing: Targeting Consumers in a Diverse Media Landscape” they found that the marketplace is more consumer driven and media diverse than ever before, indicating that it’s crucial to understand your customer base, and communicate with them in the most valuable manner.
Searchers are savvier than ever before, and they have found ways to block out traditional marketing efforts. It’s therefore no longer enough to simply put your name out there, or send out a simple flyer and hope that someone responds. It’s paramount to have a comprehensive strategy in place, one that includes all of the avenues your customers are using to find your specific products and services.
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When Loyal Customers Feel Wronged
When I published my “Best Buy’s Reputation Management Nightmare” post, Darren Slatten (a.k.a. SEO Mofo) left a brief comment about his horrific customer service experience with Best Buy. At that time he offered to share the letter he wrote to Best Buy regarding his experience so I could post it for my readers.
Are you kidding? OF COURSE I’d like to post it! So here it is. In all it’s level-headed glory…which, for those of you who know Darren, is a bit shocking, to say the least! I admire his restraint and believe anyone suffering from this kind of poor customer service should follow his lead and write a similarly candid, level-headed and strongly worded letter to the company that has wronged you. Should they receive enough of these letters, they will – at the very least – be forced to admit that they were aware of the issues and simply chose to do nothing about them. Without further ado, I give you the most rational and expletive-free rant ever created by the infamous SEO Mofo:
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