As offline means of marketing become less and less effective, the need for an online presence is more and more imperative – and this couldn’t be more meaningful for local business. In a recent study by TMP Directional Marketing titled “Local Search Marketing: Targeting Consumers in a Diverse Media Landscape” they found that the marketplace is more consumer driven and media diverse than ever before, indicating that it’s crucial to understand your customer base, and communicate with them in the most valuable manner.
Searchers are savvier than ever before, and they have found ways to block out traditional marketing efforts. It’s therefore no longer enough to simply put your name out there, or send out a simple flyer and hope that someone responds. It’s paramount to have a comprehensive strategy in place, one that includes all of the avenues your customers are using to find your specific products and services. (more…)
