Archive for On-Site SEO

Choosing The Website Audit That Is Best For YOUR Needs

A website audit is an essential first step toward identifying the issues that may be causing your site to perform poorly in the organic results of search engines like Google, Yahoo! and Bing. You can’t know where you’re going until you know where you are. But before deciding who will conduct the website [...]

Canonical URL Issues and Link Equity

I’ve assessed hundreds – probably thousands – of small business websites over the past few years. Canonical URL issues seem to be a common problem for many of them, regardless of whether the site was built by a design firm or a do-it-yourself business owner.
For those who aren’t familiar with canonical URL issues, also [...]

Duplicate Content – Did Google Do A 180?

A lot has been made of the recent post at Google’s Webmaster Central Blog regarding duplicate content.  The post, entitled Demystifying the “Duplicate Content Penalty”, basically calls into question the idea that a site can be “penalized” for having significantly similar content to another site and places the blame on webmasters and SEOs for perpetuating [...]

The Jury Is Still Out On Headings…

Back on August 1st I wrote a “just wondering…” post regarding the importance of headings as they relate to on-site SEO efforts today – specifically H1, H2 and H3.  I didn’t get much expert feedback, so I’ve decided to implement some real-world testing on an established domain to see if headings have an impact on [...]

Final Results of NOSNIPPET Testing

Well, the results are in.  Oilman was absolutely right – as if I ever doubted him for a moment!   The NOSNIPPET robots argument was not only preventing Google from generating a random snippet of text to use as the description within the SERPS, it appears to have been preventing a description from showing at all.  [...]

Unexpected Results Using NOSNIPPET

I have been playing around with some different robots arguments to determine exactly what they do.  The constructive purpose of the nosnippet tag continues to elude me, as it didn’t work as I had believed it would (or should, for that matter).  In using the nosnippet argument, my assumption was that it would prevent Google [...]

How Important Are Headings These Days?

I’m having a bit of a difference of opinion over the importance of headings – specifically H1, H2 and H3 tags.  A while back I made some suggested changes to our standard operating prodedure with regard to creating website rough drafts.  Several of my changes were adopted and have since been implemented into our SOP, [...]

On-Site SEO & Keyword Research – Important to Small Business?

Websites are to small business success today what door-to-door sales were to the success of Kirby vacuums in the ’80s. Despite the pop culture ribbing the company may now receive, their door-to-door sales efforts made Kirby Vacuum Cleaners a household name in suburban neighborhoods throughout the country. That marketing plan worked because of [...]