Organic SEO | SEOAly

Can SEO Audits Help Small Business Websites?

Posted by Alysson on February 3, 2009 with 15 Comments

With millions of small businesses and a seemingly endless number of small business websites live on the Internet today, how can you gain a competitive advantage? SEO audits could be the first step toward finding out. If your site isn’t performing the way it should, or the way you might like it to, there is a decent chance that it has never been properly optimized to be search engine friendly. An SEO audit can help you develop an effective optimization strategy.

Whether you’ve already hired someone to optimize your small business website or you’re just entertaining the notion, SEO audits can help to ensure that your marketing dollars are being spent wisely. Every day it seems as though there are hundreds more companies looking to make a quick buck by charging you for search engine optimization whether they know anything about SEO or not. If they don’t, I’m sure you’d prefer to know now rather than later…right? (more…)

Filed Under: SCAM Watch

Duplicate Content – Did Google Do A 180?

Posted by Alysson on September 25, 2008 with 9 Comments

A lot has been made of the recent post at Google’s Webmaster Central Blog regarding duplicate content. The post, entitled Demystifying the “Duplicate Content Penalty”, basically calls into question the idea that a site can be “penalized” for having significantly similar content to another site and places the blame on webmasters and SEOs for perpetuating “myth of duplicate content”. (more…)

Filed Under: Organic SEO

The Jury Is Still Out On Headings…

Posted by Alysson on September 24, 2008 with 9 Comments

Back on August 1st I wrote a “just wondering…” post regarding the importance of headings as they relate to on-site SEO efforts today – specifically H1, H2 and H3. I didn’t get much expert feedback, so I’ve decided to implement some real-world testing on an established domain to see if headings have an impact on the ranking of that site’s home page. (more…)

Filed Under: Organic SEO

Final Results of NOSNIPPET Testing

Posted by Alysson on September 8, 2008 with 4 Comments

Well, the results are in. Oilman was absolutely right – as if I ever doubted him for a moment! The NOSNIPPET robots argument was not only preventing Google from generating a random snippet of text to use as the description within the SERPS, it appears to have been preventing a description from showing at all. (more…)

Filed Under: Organic SEO

Unexpected Results Using NOSNIPPET

Posted by Alysson on August 15, 2008 with 7 Comments

I have been playing around with some different robots arguments to determine exactly what they do. The constructive purpose of the nosnippet tag continues to elude me, as it didn’t work as I had believed it would (or should, for that matter). In using the nosnippet argument, my assumption was that it would prevent Google from simply choosing random text from the page as the SERP description – opting instead to default to the information included in the description META tag. That isn’t, however, what appears to have happened here on SEOAly (more…)

Filed Under: Organic SEO