It seems like every time I turn around I’m getting an e-mail, a Facebook friend request, an IM ping, a Twitter @reply or an invitation to connect with someone on a seemingly endless number of social media and networking outlets. Some people reach out their virtual hands very well. Others…not so much. Some are curt and rude. Others are obnoxious or creepy.
Let’s face it, while connecting with like-minded people and making friends may be among our many motivations to engage in social circles, there’s also a component of selfishness involved. The vast majority of us, at some point, hope to use the networks we invest so much time in building to help us accomplish a goal. You wouldn’t ask a stranger to buy you lunch. What makes you think asking a stranger to promote your content is any better? (more…)
